With the bombardment of adverts of price matches, price rollbacks, and Clubcard discounts, it’s hard to choose where is best to spend your hard-earned cash.
When debating between supermarket giants Tesco and Asda we all tend to have our preference, however, the most recent study highlights that Tesco is looked upon 6% more favourably than Asda.
It may then be surprising to read that Asda was recently named the UK’s cheapest supermarket at the Grocer Gold Awards hosted by retail industry magazine, The Grocer.
In theory, you would think people would be happiest shopping at the cheaper option, so I shopped at both supermarkets to see which came out on top.
My shops took place at Tesco Extra, Cowbridge Road, Bridgend, and Asda, Coychurch Road, Bridgend. At less than a mile away from each other, it barely made a difference in terms of travel.
I went in with two identical shopping lists, to ensure my shopping was fair: Semi-skimmed milk (4pts), long grain rice (1kg), Fusilli pasta (500g), three mixed peppers, baby button mushrooms (200g), gala apples (6), bananas (5), six large free-range eggs, six pork sausages, Coca-Cola, Warburtons white loaf, tomato and mascarpone sauce, Quaker original oats (10 sachets) and Margherita pizza.
In terms of shopping alone, despite being far more familiar with Tesco, I actually found Asda a much calmer experience. I was able to park nearer and more quickly, and make my way around the store with far fewer bodies in the way.
Additionally, despite grabbing the first item of each that I saw, most of the dates on the Asda were longer-lasting, compared to Tesco.
While checking out on the two self-scanners the Asda till was far easier, with me having to check out twice on the Tesco till as my eggs did not go through correctly – a minor inconvenience, but an inconvenience nonetheless.
I was however staying faithful to Tesco in my mind, thinking the Clubcard discount would make it worth it.
The receipts showed the prices as follows (cheapest option in bold):
Asda:Milk £1.15 , Coke (1.5l)* £1.85, rice £1.18 , Fusilli pasta 55p , porridge £2.75, sausages £2.20, tomato and mascarpone sauce £1.35 , mushrooms 80p, apples £1.40, bananas £1, pizza £2, bread £1.10, eggs £1.09
Tesco (without Clubcard): Milk £1.15, Coke (1.75l)* £1.90, rice £1.20, pasta 60p, porridge £2.75 , sausages £2.60, tomato and mascarpone sauce £1.45, mushrooms 95p, apples £1.60, bananas 69p , pizza £3.50, bread £1.10 , eggs, £1.10
*Note I could not get the same size bottle of Coca Cola at the two stores, so while Asda’s was cheaper on the receipt, Tesco’s was better value for money at just 5p for 25ml more.
So there was a clear winner on price. However, once a Clubcard was added into the mix, this is how the prices changed:
Tesco (with Clubcard): Milk £1.15, Coke (1.75l) £1.90, rice £1.20, pasta 60p, porridge £2.75 , sausages £2, tomato and mascarpone sauce £1.45, mushrooms 95p, apples 69p , bananas 69p , pizza £3.50, bread £1.10 , eggs, £1.10
Therefore, even with the Clubcard discount, Asda worked out cheaper overall. While some items were similar prices (such as milk, porridge, and bananas), it was the pizza which had the biggest impact, costing £1.50 more in Tesco compared to Asda.
However, with such a small difference in price, I’m still finding it tempting to stick with my Tesco counterpart for the time being, as my Clubcard points can be tripled and put towards travel, hotel stays, and meals out, whereas I don’t get anything further from my Asda shop.
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