A farm in Lincolnshire is offering to pay people the equivalent of £60,000 a year – to pick broccoli.
TH Clements and Son is also recruiting cabbage pickers for its fields at the same rate.
It is offering up to £30 an hour – or £240 a day, which is the equivalent to a £62,000 a year salary, Hull Live reports.
The roles at the farmland near Boston, Lincolnshire, are also all-year round work instead of seasonal picking jobs.
Farms and fresh produce companies are facing serious staffing shortages due to Brexit, exacerbated by Covid which, combined, have restricted the number of migrant workers they usually depend on to travel to the UK for work.
The family owned firm, which also supplies Brussels sprouts and cauliflowers to major food suppliers and supermarkets, has been on a big recruitment drive as a result.
In a post on social media, TH Clements said: “We are looking for Field Operatives to harvest our broccoli. Excellent piecework rates with potential to earn up to £30 per hour and all year round work available.”
Other pictures from the farm showed workers being treated to ice creams as they took a break from the fields. A comment said: “Another fun day in the sunshine at T H Clements. Ice Creams all round – just one of the ways TH Clements makes sure every employee knows they are appreciated! Many thanks to Skinners Ice Cream.”
Anyone interested in the work can find the offer on the company’s Facebook page.
The Lincolnshire business is not the only one offering big pay rates to help with harvests.
Job site Indeed this week said the number of recruiters that have boosted their salaries to help plug staff shortages is up 75%.
Robert Newbery, regional director of the National Farmers’ Union, told the Mirror: “Brexit is certainly having an impact.
“The people that could move freely within Europe before now can’t.”
It comes as people were urged not tro panic buy as the delivery chain to supermarket shelves creaks under the weight of staffing problems and a desperate lack of HGV lorry drivers.
Downing Street has urged people not to stockpile after food production delays and fuel rationing fears rocked consumers.
Friday and Saturday saw panic at the petrol pumps in Leeds and Yorkshire over fears that not enough fuel was being delivered to forecourts.
And there continue to be shortages of some foods and products on supermarket shelves with concerns over Christmas dinners.
Ranjit Singh Boporan, the owner of Bernard Matthews and 2 Sisters Food Group, which has a major factory in Scunthorpe, has warned of serious fallout.
He said: “There are less than 100 days left until Christmas and Bernard Matthews and my other poultry businesses are working harder than ever before to try and recruit people to maintain food supplies.”
“Nothing has fundamentally changed since I spoke about the issue last July. In fact, I take no pleasure in pointing out that the gaps on the shelves I warned about then are getting bigger by the day,” he told Sky News.
Meanwhile, he Government is considering temporary measures to tackle the shortage of HGV drivers which is wreaking havoc on a number of UK industries.
No 10 insisted on Friday night that any measures introduced would be “very strictly time-limited” amid reports that Boris Johnson had allowed ministers to relax UK immigration rules to allow more foreign drivers into the country.
And although Downing Street would not confirm whether any decisions had been made, Transport Secretary Grant Shapps earlier promised to “move heaven and earth” to get the situation solved.
The Financial Times and the Telegraph reported that the Prime Minister had given ministers the go-ahead to temporarily lift visa restrictions for foreign drivers.
The newspapers said up to 5,000 temporary visas could be granted for HGV drivers, while the Financial Times said a similar number would be approved for food processing workers, especially in the poultry industry.