George at Asda shoppers were floored by a video showcasing the brand’s range of autumnal coats online.
Asda’s in-house brand George boasts a loyal following on social media, where it ensures shoppers are kept in the loop on all the newest stock and product launches.
Budget-friendly George is popular for its extensive range of on-trend fashion, homeware, accessories and more.
With autumn looming, many people are stocking up on clothing suitable for cooler temperatures and George at Asda created a flurry of excitement online after unveiling its new coats.
Captioning the clip, George said: “Getting ready for coat season with @missy_elz Which colour is your fave? Prices start from £22!”
The new coats, which start from £22, were a hit among the retailer’s 675k followers, racking up more than 84k views and over 100 comments.
Shoppers shared their thoughts in the comments section beneath the footage.
Susan said: “loving the tan and the red especially”.
Carla said: “Red/pink and blue are winners for me”.
Jenni said: “Ooo love the teal!!”
Natalie commented: “Love most colours”.
Another shopper said: “Love the pink coat”.
Katie said: “I’ve got the teal and tan love them!”
Anthea tagged a friend and said: “have you seen these”.
Orlando commented: “Loveeeee this look!”
Jane said: “all gorgeous”.
Kelly added: “Can I have them all”.
You can find your nearest Asda store by clicking here.
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