McDonald’s is finally launching a fully vegan burger in the UK and Ireland, with dairy-free mayonnaise and cheese and The Mirror got a sneak peek ahead of its launch later this month
It was the news the UK needed to hear – too much fanfare, McDonald’s is finally launching a plant-based burger that tastes like beef.
If you’ve always lamented the chains veggie and vegan options, then rejoice – the McPlant burger is set to be rolled out across the country.
And the cliché “All good things must come to an end” doesn’t apply here – the new vegan offering is here to stay on the menu permanently.
Ahead of its announcement, The Mirror was invited to the UK HQ of McDonald’s to try out the burger, which will please vegans and meat-eaters tastebuds alike.
Will you be trying the McPlant Burger? Let us know in the comments.
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We tried the McPlant – and here’s what we thought
It’s been a long time in the making, and one look at social media tells you that people are desperate for a vegan burger from the chain.
Just in the last few days, people have tweeted about the need for more options from McDonald’s.
One woman wrote: “McDonald’s rly need to catch up and get some decent vegan options.”
Another asked: “When will McDonald’s take climate change seriously and launch some vegan burgers?”
Pleasingly, the McPlant is here – and it’s a very decent offering, that many will struggle to believe that it doesn’t contain meat.
Unlike the chickpea-laden burgers of the past, the McPlant patty is a meaty affair – and luckily the cheese, which is made from pea protein, tastes just like McDonald’s cheese slices.
Previously, I’ve found nearly all vegan cheeses to be inedible – but you’d struggle to tell this apart from a standard cheese slice.
The burger finely imitates the taste and texture of meat – with one person at the event joking that any dad’s sceptical of meat substitutes are unlikely to notice the difference from a standard burger.
The patty, which was co-developed with U.S company Beyond Meat, is complemented by the classic burger compilation of a vegan bread bun, mustard, ketchup, vegan burger sauce, onions, pickles, lettuce, tomato and vegan cheese
The McPlant is the same price as a Big Mac at £3.49 – and I’d recommend those who normally opt for that to try the McPlant instead.
Made with non-dairy ingredients, the burger has been accredited as vegan by the Vegetarian Society.
It is designed to serve as an attractive option for the four million Brits that visit the chain each day, including the meat-eaters.
But it will be cooked separately in the kitchens, with staff trained to use dedicated utensils and trays, ensuring there is no cross-contamination with any meat or dairy products.
The global chain spent three years developing the burger with customers reviewing hundreds of attempts on sensory panels to create a suitable vegan offering.
Grainne Allen, director of food & innovation, McDonald’s UK & Ireland, said staff knew they’d found the perfect vegan cheese slice when it was taste-tested alone, with no condiments or additions, and received rave reviews.
She joked: “We ate, I’m not kidding, what feels like a hundred different vegan cheese before we finally cracked it.”
Michelle Graham-Clare, chief marketing officer added: “We’re so pleased to be finally launching McPlant in the UK and Ireland.
“As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.
“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone.
“Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”
The McPlant will be available in 10 restaurants in Coventry from 29 th September, 250+ from October and nationwide from January.
For a full list of restaurants visit mcdonalds.co.uk/mcplant.