Ignore the snobs. The McPlant burger shows I was right about McDonalds – The Times

Food and drink will never go out of fashion, which makes businesses that sell them vital ingredients in any investment portfolio seeking sustainable income and growth. But there are fashions, or changing tastes in what we eat and drink, and this week a new launch could bring a step change in one long-term trend.

Vegetarians in general and vegans in particular are minority groups in the western world, but they have gradually grown more numerous. On Wednesday they will enter the mainstream when the biggest fast-food business on the planet, McDonald’s (stock market ticker: MCD), starts selling vegan burgers in 267 UK outlets.

The McPlant, as the pea-based patties will be called, represents an important extension of consumer choice and a horrible headache for the

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