Saints alive! The St Michael label is back at Marks & Spencer – The Times

Shoppers have long pined for the return of the good old days at Marks & Spencer, so the reintroduction of its St Michael label might fan hopes that a revival is around the corner.

M&S scrapped the logo from products ranging from socks to sausages in 2000 in an effort to resuscitate its fortunes. Now, after a 21-year absence, a preview of the chain’s latest ranges has revealed that the St Michael’s brand has reappeared.

For the moment, the name is confined to a logo-emblazoned rugby shirt priced at £29.50 and a £25 sweatshirt.

St Michael was named by Sir Simon Marks after his father, the co-founder of the chain

St Michael was named by Sir Simon Marks after his father, the co-founder of the chain

HULTON-DEUTSCH COLLECTION/CORBIS/GETTY IMAGES

Wes Taylor, head of M&S menswear, said that the retailer was “just starting to play with it and test reaction”. He added that “most people under 30 have never heard of

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