Shoppers warned of tsunami of supermarket price rises this Christmas – The Mirror

Consumers have been told to expect increases in prices across the board over the festive period, as a shortage of lorry drivers combines with the ‘pingdemic’ and Brexit

Families might have to pay more for Christmas dinner this year
Families might have to pay more for Christmas dinner this year (

Image: Getty Images)

Shoppers are being warned of a “tsunami” of supermarket price rises in the run-up to Christmas.

Major food suppliers have bagged a 5% price increase from grocery chains which is expected to be passed on to consumers .

The warning from David Sables, chief executive of negotiations specialists Sentinel Management Consultants, comes after Morrisons issued a similar warning of “industry wide” hikes.

Mr Sables told trade journal The Grocer: “We have seen suppliers negotiating around 5% increases. Many are starting to come to fruition. Retailers will try to soak it up. Most likely is consumer price increases.”

A combination of truck driver shortages , the pingdemic and Brexit continue to impact the supply chain while poor harvests around the world are making the problem worse.

One supplier warned: “A tsunami of price increases is heading towards supermarkets. Some suppliers are hanging on by their fingernails.”

But Morrisons boss David Potts added industry competitiveness suggests every effort is “made to mitigate price points.”

Meanwhile, border checks on EU goods coming to the UK could be delayed amid fears they might add to the supply crisis.

Reports say Whitehall officials are in talks after postponing the introduction of the rules, weeks before they are due to come into force.

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