A vegan McDonald’s burger would once have seemed an oxymoron, an act of sacrilege to fans of the traditional beef patty.
On Wednesday, however, McDonald’s will launch its first plant-based burger, propelling meat substitutes into the mass market. Brands such as Burger King, Gourmet Burger Kitchen and Leon already offer a plant-based alternative. Half of UK adults have eaten a meat substitute in the past six months, rising to almost two-thirds among the under-25s, according to the research firm Mintel.
McDonald’s said it had spent three years testing patties, cheese and sauces that did not “compromise on flavour and texture”. The £3.49 McPlant burger has ingredients including pea protein powder, refined coconut oil and apple extract and is coloured with beetroot.
Grainne Allen, director of