The ex-Aston Martin designer in charge of Dacias future – Autocar

Not that it will be an easy ride, of course. Designing Aston’s first SUV to please clients, critics and company bosses was always going to be a tough ask, but to sign off the designs of affordable, daily-driven models that will sell globally in the hundreds of thousands? “It is a little daunting,” he admits. “But it’s quite funny. You realise how you design (your methodology and thinking), you apply it whether it costs €15,000 or €150,000. The design thinking is the same.”

In another flourish of happenstance, Dacia is well under way with development work on its own crucial new SUV, the Bigster, which will spearhead the brand’s landmark entry into the fearsome C-SUV segment, taking on formidable rivals like the Nissan Qashqai and Skoda Kodiaq. The production car is all but signed off, so Nürnberger’s work will revolve more around “the details, the execution and the quality” in the run-up to its launch, but it will still set the tone for his approach to injecting some visual flair into upcoming Dacia models. The cars will be different, to avoid what Nürnberger calls a “Russian doll” product line-up, but the core attributes of Dacia design will continue to differentiate each from its Renault (or even Lada) equivalent. “There’s a spirit of adventure, authenticity, simplicity, smart thinking. Value for money is more a brand thing, but it is also a way of thinking,” he says.

The Jogger, which shared a public debut stage with Nürnberger at the Munich motor show earlier this month, has been designed with a heavy focus on usability and functionality, but that’s not to say it lacks standout qualities. “The minute I saw [the Jogger], immediately I saw an outdoor feeling. You can imagine just throwing a bike in the back. And guess what? It’s also really good value for money,” he says, beaming.

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